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Parodies of Coca-Cola’s Shameless 2007 Super Bowl Black History Ads

Parodies of Coca-Cola’s Shameless 2007 Super Bowl Black History Ads

On Thursday, February 1, 2007, a few days preceding the Super Bowl in which two Black coaches were opposing each other, an ad appeared in The New York Times . The ad highlighted the evolution of Coke’s Contour Bottle and major events in Black History, including:

  • Chicago, 1893: Black doctor performs first successful heart operation;
  • Harlem, 1920s: An American Renaissance;
  • Brooklyn, 1947: Baseball shows us courage; it’s #42

Members of our Campaign saw this as a hypocritical ad and we created a factual parody seen below:

We are re-posting this since the Super Bowl will be played on Sunday, February 5,2012

The descriptions in this written-ad parody for the most part, came from The Polaris Institute’s report "Inside the Real Thing: Corporate profile on Coca-Cola Corporation."

For more information about Coke’s record of racial discrimination, go to "Inside the Real Thing: Corporate profile on Coca-Cola Corporation," Report by the Polaris Institute (page 40 of the document; page 42 of the file): http://www.polarisinstitute.org/files/Coke%20profile%20August%2018.pdf

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At the same time, QuietLibrary.com had the same reaction to an animated ad that Coke did on Black History: "Coca-Cola Black History Timeline" during the Super Bowl and Quiet Library created their own parody, which they posted on YouTube.com :